TAKE YOUR LIQUOR STORE TO THE
NEXT LEVEL

250k+

Deliveries / yr

$41.4M

Purchasing  / yr

98,547

Subscribers

28+

Yrs experience

Our Mission

Independently owned liquor stores have been islands of competition with one another - up until recently. Changes in Liquor law has allowed for an increasing number of licenses, which has led to investment in innovation by the best operators. The real battle is beginning against vast national and international stores that are owned and operated out of state. Alchemy113’s mission is to help to “Raise the Tide” together to thrive as an independent group of owner-operators. We build innovative products, train and advise to enhance all facets of our client’s operations.


28 yr industry experience  
Geographical focus               
Advisory approach               
Product design
Innovative solutions
Tested retail deployments

Current Product Offering

"enroute" Map Optimizer

"enroute" is a logistics/mapping system which enables delivery staff to maximize  volume while minimizing customer wait time and staff/vehicle overhead costs.

"PROST" Buying Optimizer

The "Purchasing, recording and operation system tools". This suite enables buying staff to decrease workload while making faster and better decisions to maximize profit.

"The Nightcap" Publication

The ultimate goals of "The Nightcap" is to drive customer purchasing to our partner stores while also creating new revenue channels for those stores.

Advisory Services

While we work with dozens of subject matter to help our clients, these are the most frequent areas where we work to quickly add value. As we work with more and more stores, we continue to develop our capabilities to help the collective group of independently owned stores.

Delivery Setup & Operations

From isochrone based delivery maps to optimized staff scheduling, we help you get the most out of your delivery fleet.

Offshoring & Automation

Whether it's researching the competition or crunching spreadsheets, we can help reduce the burden of administrative tasks.

Purchasing Consulting

Our team has 20+ years of purchasing experience to help your store develop best practices to optimize your buying processes.

Online Marketing

Especially relevant for smaller stores that cannot justify a full time marketing hire - we have network in place to help you leverage your marketing spend.

"Alchemy113 has been an amazing asset for Molly's Spirits. The advisement, forward thinking, and tools built have made our business multi-dimensional. Efficiency and profitability have increased substantially which can be directly pointed back to the work with Alchemy113."

Grant Kleinwachter - MOLLY'S SPIRITS

"I've known Brannan for months and we've spent some good time brainstorming new ideas for our industry. Alchemy113 seems very innovative and interested to bring value to the liquor store industry."

Mike Fisch - GARY’S WINE & MARKETPLACE

"Alchemy113 has been an integral part of Total Beverage’s rapidly expanding delivery option. With the logistics software, help with zone design, and consistent support and updates for new features and bug fixes, our delivery department is able to operate efficiently and profitably."

Zach Pearson - TOTAL BEVERAGE

Company Founders

An innovator and genius physicist turned entrepreneur. Always pushing the limits and finding better ways. CLICK HERE to learn more.

Rufus Nagel

Co-Founder

A business alchemist and seasoned executive with diverse accomplishments such as world champion, world record and more. CLICK HERE to learn more.

Brannan Johnson

Co-Founder

ALCHEMY113.com